Alex Wills –
Growth Marketing Expert
I’m Alex Wills—a growth marketing leader with over $118 million in trackable campaign revenue.
Extensive experience driving millions in revenue for highly-regulated fintech, real estate, private equity products as well as digital agencies. Expertise in B2B and DTC demand generation, lead-to-sales funnel automation, SEM / paid media, and leveraging generative AI with digital marketing.
Track Record
Millions in revenue growth generated at in-house roles. Exponential growth in agency referral-driven client acquisition.
$20M+
Raised at Streitwise (Real Estate Crowdfunding)
$90M+
Raised at Bitcoin IRA (Crypto & Blockchain)
$8.3M
Raised for Tryperion Syndication Offerings (Private Equity)
323 Clients
Generated for GTMA Agency
Past Work
Industry Expertise
Fintech
Alternative Investments
Real Estate Crowdfunding
Crypto & Blockchain
Financial Services
B2B SaaS
Digital Agencies
Startups
Private Equity
Law Firms
Core Marketing Scope
Paid Media Expertise
Managed over $19.5M in paid media spend across 340+ accounts, driving $118M in trackable revenue. Experience spans Google Ads (Search & Display), Meta Ads, Microsoft Ads, YouTube, TikTok, Yahoo, native, and programmatic, with ROAS-focused strategies tailored for fintech, real estate, and high-compliance verticals. This includes full-funnel execution, including audience targeting, creative optimization, conversion rate lift and budget efficiency.
More info here.
CRM / Automation
With deep expertise in CRM setup and marketing automation, I’ve implemented systems like Salesforce, Braze, HubSpot, and Marketo to streamline lead funnels, scoring, and email journeys. I’ve built multi-step nurture campaigns that drove a 22% increase in auto-invest enrollments and scaled outreach to over 12,000 high-income prospects.
Product Management
I bring a product-minded approach to marketing, blending AI-driven content systems with GTM strategy and CRO to scale performance. I’ve optimized landing pages using heatmaps, A/B testing, and behavioral insights, consistently improving conversion rates across funnels.
Affiliate + Partnership Programs
Built and scaled performance-driven affiliate and media partner channels that generated over $17 million in new investments through 250+ partnerships with top-tier publishers and influencers, such as BusinessInsider and The Motley Fool.
SEO & Content Strategies
Led SEO and content strategies that boosted organic traffic by up to 58% and increased conversion rates by 32% across fintech and real estate platforms. My approach combines technical SEO, on-site optimization, and generative AI-driven content to scale visibility and capture high-intent traffic.
Strategic Positioning & Messaging
I’ve worked directly with founders and compliance teams to craft the messaging that drives customer actions—whether it’s your homepage headline, landing page, pitch deck, founder thought leader positioning, or core offer. From tone to trust to compliance, I help you speak the language of capital.
Client Feedback and Reviews
Alex led our marketing and fundraising initiatives, raising over $20
million from over 1,500 retail investors with the lead funnels to sales pipeline that he created. Alex spearheaded the creation of several separate syndication offerings, helping raise $8.3 million.
His work includes strategic collaboration with the executive team on key decisions such as setting minimum investment thresholds and ensuring SEC compliance in the marketing campaigns.
His approach extends to the digital transformation of our investor portal, transitioning to a new platform with enhanced features that significantly improved the investor experience with both a Streitwise iOS app and a new transfer agent service.
Alex [also] launched a successful affiliate program that got Streitwise valuable press with multiple large-scale financial publications, garnering further brand awareness. In addition, Alex’s SEM strategies, content marketing, and paid campaigns resulted in a substantial increase in organic traffic, while his website redesigns and lead funnels formed the backbone of our marketing operations.
Jeffrey Karsh
CEO, Streitwise
Founder & Managing Partner, Tryperion Holdings
Initially, we had some challenges in driving quality leads and increasing new leases across our portfolio. They developed a targeted, data-driven strategy that significantly expanded our reach. The results were incredible—our leads surged, and we saw a notable rise in new leases. Thanks to their expertise, we’ve successfully moved nearly our entire portfolio to GTMA, now managing 74 properties with them.
Eliot Bencuya
Founder, Kalcedon Investments
Senior Advisor, Tryperion Holdings
Initially, we had some challenges in driving quality leads and increasing new leases across our portfolio. They developed a targeted, data-driven strategy that significantly expanded our reach. The results were incredible—our leads surged, and we saw a notable rise in new leases. Thanks to their expertise, we’ve successfully moved nearly our entire portfolio to GTMA, now managing 74 properties with them.
Vikki Sherman
National Director of Marketing, Fairfield Residential
Streitwise was launched in 2017 and saw significant growth from 2018 through mid-2022, with a capital raise of $20.8 million which was a direct result of Alex launching an affiliate program, engaging with our existing shareholder base through periodic email communications to drive subsequent share purchases, and coordinating targeted marketing efforts with third parties, SEM / paid media efforts, and lead funnels.
“First-mover advantage and aggressive Google advertising campaigns have allowed them to build the largest presence in the crypto-asset IRA space, with close to 4,000 customers and $105 million in inflows since they began accepting funds in June 2016.”
Forbes on Alex’s PPC Ads
Forbes Staff
As a law firm, we were struggling to stand out in a crowded market, and we needed a strategic shift to drive leads and grow our client base. Alex came in and completely transformed our paid media strategy, crafting highly targeted campaigns that brought in more clients, helping our firm quadruple our business in just under a year. Alex’s ability to analyze data, optimize ad spend, and create compelling content was unmatched. We saw immediate results, and the sustained growth has been nothing short of remarkable. Hale Law is now one of the largest law firms in Florida thanks to Alex’s efforts.
Patrick Hale
Managing Partner, Hale Law