Hi, I’m Alex Wills—a growth marketing leader with 14+ years of experience building and leading high-performing teams to drive millions in revenue across diverse industries, including highly regulated fintech, real estate, private equity spaces, and B2B as well as DTC products. Whether in in-house roles or agency environments, I specialize in growth strategies and positioning companies for sustained success. This mindset has fueled results in my last three roles:
- Streitwise (Tryperion Holdings): Kickstarted the brand’s growth, raising over $28 million since 2018, including $20 million in the office REIT (despite post-Covid office market challenges) while establishing it as a widely recognized leader in real estate investing.
- Bitcoin IRA: Executed all outbound marketing for the brand, garnering recognition in Forbes Magazine and achieving over $90 million in raised investments, dominating the fintech investing space.
- GTMA: As the 3rd employee hired, I grew the lead generation department into a revenue-driving powerhouse with over 300 clients and helped the agency earn an Inc. 5000 designation.
Originally from Orlando, Florida, I now call Culver City, California home, thriving in the vibrant Silicon Beach fintech ecosystem.
Outside of work, I’m a proud father of two daughters and an unapologetic fitness junkie. My athletic journey includes being a collegiate athlete on the Florida Gators Track & Field (Go Gators!) national championship team with personal bests 4:11 in the mile, 14:52 in the 5K, a 17:44 rowing 5K, as well as membership in the 1,000lb club (bench / squat / deadlift) in the weight room. I’ve also visited 14 different safari parks across three continents, with video content from my past travels featured in Condé Nast Traveler.